Thursday, January 19, 2012

'Cupcakegate' prompts bakery to come up with TSA-friendly treat

By Dina Spector, Business Insider

A bakery in Providence, R.I. has take the recent TSA scandal, dubbed Cupcakegate, and turned it into a clever marketing scheme.

The saga began last December when airport security confiscated a cupcake in a 8-ounce jar at McCarran International Airport in Las Vegas.

Although regular frosted baked goods aren't seen as a national security threat, the packaged cake had a thick layer of icing that violated that administration's 3-ounce carry-on limit for liquids, gels and aerosols, according to a post on the official TSA blog.

The kerfuffle prompted Kelly Colgan, the owner of Silver Spoon Bakery, to whip up a TSA-compliant cupcake ? a basic vanilla cupcake that comes with exactly three ounces of frosting in a quart-size plastic bag, according to Time's Samantha Grossman.

The cupcakes are acccompanied by a TSA boarding pass and an optional decorative picture of Richard Nixon that reads "I am not a gel."

A TSA agent takes a woman's cupcake at McCarran International Airport in Las Vegas reportedly due to concerns over the frosting.

"We wanted to take a tongue-in-cheek look at what the ideal cupcake would be to be TSA compliant," Colgan told Mary Forgione the Los Angeles Times.

If you're traveling in the near future and have a hankering for a sweet snack, you can order the $4 TSA-approved confection through the bakery's website.

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Source: http://overheadbin.msnbc.msn.com/_news/2012/01/18/10182706-cupcakegate-prompts-bakery-to-come-up-with-tsa-friendly-treat

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