Thursday, October 27, 2011

Simple Strategy -- How Mitt Romney Stays on Top (ContributorNetwork)

COMMENTARY | Mitt Romney has been ranked as the front-runner on the Fox News GOP contenders list longer than anyone in the race. As a former political consultant, I have to commend his people for the simple technique that has kept him at the top. While the other contenders have done what they can to rock the boat, Romney has held his course.

While Herman Cain, Ron Paul and Rick Perry announce wild tax plans that would restructure the system, or introducing odd ads, Romney sits back and laughs. As these candidates bask in the temporary glow from the media spotlight, Romney waits for the opportunity to tear the plans apart in the media and during the debates. He keeps quiet, then goes on the offensive during the times that matter.

Romney has allowed others to have their spot in the sun while he goes around the country and attempts to sell himself instead of a radical plan. While people are very interested in alternative plans to get us out of harm's way, they want a candidate who can lead the country. They want a candidate who speaks to them. Most of the times the former governor has been seen in the press, he has been seen sitting with potential constituents, not at a podium making groundbreaking announcements.

I am not sure if this trick was taken directly out of President Barack Obama's 2008 playbook, or if Romney's people decided to do this on their own. Remember that Obama was often seen shaking hands and sitting with people instead of standing at a podium. This was a trick President Bill Clinton mastered and made it a regular trick for appearing as "one with the people."

While I have not had the opportunity to see Romney in person for many years, I remember him being a charismatic politician. Remember that President Obama proved a few years ago that down-home charisma can be stronger than years of experience. Romney is making it a point to prove that down-home charisma is stronger than radical tax plans. Toss in some well-timed offense and you have the makings of the strongest presidential hopeful. Like him or not, he has the best "plan" right now.

Source: http://us.rd.yahoo.com/dailynews/rss/gop/*http%3A//news.yahoo.com/s/ac/20111026/us_ac/10289589_simple_strategy__how_mitt_romney_stays_on_top

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