Why Didn't My Marketing Campaign Work? | Business 2 Community

It goes without saying that the success of any business depends on a sound advertising and marketing campaign to attract the interest of customers to their products or services. These days there is a lot of competition, especially in the current economic climate and marketers face a fierce battle to gain market share. Consequently, any marketing campaign must draw attention to the company and their products, but what happens when the campaign simply does not work?

The failure of any campaign will certainly leave marketing executives and business owners alike scratching their heads, and wondering why their marketing campaigns didn?t work. Let?s take a close look at a few of the reasons a marketing campaign runs cold instead of setting the consumer market on fire.

1. Wrong Target Market: The number one reason that a marketing campaign might fail is because they are not reaching the target market or the customer who would use their product or service. When a business has a product or service they are offering to the market, they must determine who their customers are and ensure they target their produces or services to them. This is a basic marketing step. Get this wrong and it will destroy any marketing campaign.

2. Utilizing One Medium: A campaign might not work is because the business did not diversify their marketing efforts. Diversification should draw in a larger base audience. For example, a company might place all their marketing and advertising money in a direct mail campaign. But draws little or no response. Consequently, their entire marketing campaign goes up in smoke. A better approach would have been to utilize all direct advertising mediums that are available.

3. Ignoring New Opportunities: Companies who ignore new opportunities like social media are making a major marketing error. Marketers must learn to incorporate many of the popular social media sites into their marketing campaign because they are powerful marketing tools that reach millions of people in a very cost effective way.

4. Failing To Distinguish From The Competition: Another reason that a marketing campaign fails is because the company?s approach was wrong. The campaign concentrated solely on their company and all their accomplishments in the past. This approach might have worked once upon a time, but today consumers are much more savvy and discriminating. Instead, a company should focus on what their product or service has to offer potential customers. Let the customer know exactly what makes your product better for them than the competition.

5. Too Boring: To get the word out about a company, you must focus on capturing the attention of the consumer. Boring advertising and marketing campaigns simply leave the customer cold. A campaign message has to capture attention and stand out from the rest of the crowd. This might involve clever slogans or phrases, or funny slogans/jingles as well clever use of imagery and logos which are easily memorable.

From those in marketing executive jobs to small business owners, identifying why a campaign did not work will help to get the next marketing campaign started on solid ground and manage a healthy ROI.

Author: Sabrina Grymen????

Sabrina Grymen lives and works in London, UK.? She writes extensively on marketing and media careers as well as topics related to small business and graduate opportunities.? She has a keen interest in volunteer work and has used her recruitment and career knowledge to write informative articles about how volunteer? View?full?profile

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