After several months of testing within the industry, Nielsen is finally ready to reveal its efforts to bake mobile viewing habits into its TV ratings system. In a wider roll-out of what the company already monitors, it'll launch an SDK for participating broadcasters in mid-November that will ...Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/SJZvHuVsLCg/
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