?
Over 1,200 digital automotive marketers were at this year?s J.D. Power Automotive Marketing Roundtable in Las Vegas, Nevada; including Kontera?s Kristin Socha, Cat Davenport, Tracy Hughes, Hal Muchnick and Ammiel Kamon. With technology developing at such a rapid pace, we were proud to be a sponsor of this event where attendees were invited to take a deeper look at how the latest digital advertising trends are affecting the automotive industry.
J.D. Power Research showed that 4 in 5 new vehicle buyers use the internet during shopping, millennials are using social twice as actively in shopping for a new vehicle, and that 20% of in-market shoppers are using multiple platforms. These insights are crucial to take into consideration when developing a successful marketing campaign for an automotive client. The advertising industry is changing and the top automotive brands are quick to adjust.
Industry leaders took the stage to discuss exactly how to best capitalize on the latest digital trends to ultimately engage better with consumers and sell more vehicles. The agenda included sessions involving segments on engaging consumers, multi-screen consumption, the consumer path to purchase, and big data. Ryan Mocan, Group Search Director at Mediacom (and a client of Kontera?s) participated in ?Deconstructing the Mobile Sound Byte?.? As mobile remains the fastest growing platform in digital advertising, he discussed the 121% growth in mobile consumption since 2010 and how important it is for automotive marketers to take advantage of that growth.
Some successful industry leaders are clearly learning and improving from these new digital trends. For example, VW was a Stevie Award Gold Winner for Mobile Marketing Campaign of the Year, a campaign that Kontera is proud to have been part of. Additionally, Cadillac was also was recently awarded ?Most Improved Luxury Brand?. Successful automotive brands are keeping up with developing trends in technology by integrating more digital and mobile advertising into their campaign strategies?and it?s working.
Overall it was an extremely informative event and a great opportunity to exchange ideas with other leaders in the growing digital automotive field.
See everyone again in the desert next year!
Categories:?Conferences & EventsSource: http://blog.kontera.com/2012/11/26/kontera-at-the-jd-power-automotive-marketing-roundtable/
the five year engagement chris kreider correspondents dinner 2012 white house correspondents dinner 2012 whcd 2012 nfl draft kevin durant
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.