Would you believe a double sawbuck ($20 for you younger folks) can have people wanting to talk to you and eventually supporting your efforts to increase sales?? Would this investment interest you if it also showcased your sales professionalism?
Recently I invested less than $20 to have a professionally produced name tag as part of my rebranding efforts.? Gosser Corporate Sales from Northwest Indiana that had helped with the redesign of my business cards also helped with the creation of my new name tag.? Earlier in the year I had The Oakwood Group located just across the stateline in Lynnwood, Illinois create my corporate name tag for ADVANCED SYSTEMS.
The reason I am writing about having a professional name tag is yesterday I attended a workshop and observed the majority (80%) of the business people did not have a professional name tag.? I have come to believe not having a professionally produced name tag is second only in poor business behaviors to not having business cards on you at all time. Sales Training Coaching Tip:? Men in many cases have the advantage over women by wearing corporate logo wear embroidered with the company?s name and even their own names.
Now I must admit I had been guilty of this poor marketing behavior in the past.? I had two name tags and they became worn, the magnets fell off and like the magnets I fell away from the habit of wearing them.
How many times have you attended a business to business networking event and literally had to squint at the person?s name on some peel and stick label?? And for those who have long names such as myself, you could only read the first name? How does promote a sense of sales professionalism?
Now I carry all three names tags (my third name tag is for a young person or student leadership program) on my at all times.? One of the advantages of having a purse. Sales Training Coaching Tip:? When you consistently remember to put the name tags in one place or to make sure you have extra business cards, you will not forget.? The human body is designed for conditioned (automatic) behaviors.
If we believe that the purpose of marketing is to attract attention and build the relationships, would you be more inclined if everything else was equal to talk with someone who demonstrates sales professionalism including the name tag or someone who has a written name tag you have trouble reading?
Given in the marketplace it is becoming harder and harder to be noticed, the double sawbuck investment truly appears to be, pardon the expression, a ?no brainer.? If you want to increase sales, then support people in their efforts to read you name. Just think how many trees can be saved by no longer wearing those peel and stick names tags?
Source: http://processspecialist.com/increasesales/sales/double-sawbuck-increase-sales/
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