Gigya Launches Platform To Give Businesses Access To Users? Complete Social Identities

Many companies have begun to realize that social is not just a new channel or a new fad, it's a new way of doing business. But learning the ropes, how to use social networks and social channels, and optimize and tailor social features for one's business, is easier said than done. This is where Gigya enters the equation. The startup offers a SaaS technology (or a social CRM platform, if you will) to help businesses make their websites social, integrating their online appendages with Facebook, Twitter, LinkedIn, etc. and consolidating the best social features and widgets into one solution. While the startup has made a play into social commerce with widgets to integrate e-Commerce platforms with social networks, etc., Gigya is today announcing the launch of an important (and perhaps somewhat intimidating) new technology that has big data implications. Social data implications, of course. The tech has been dubbed the "Identity Management Platform", and essentially, it enables businesses to better manage user data by providing them with complete, permission-based access to a user's social, profile, and behavior data culled from activity on their websites.

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